By industry · Chronic & specialized health
Chronic and Specialized
Health Affiliate Programs
What Pays, and What You May Never Say
This is the tightest rulebook on the marketplace, and it is worth reading before you plan a page rather than after. Claims are pre-cleared with the advertiser, disclosure is checked before a campaign is listed at all, and the money usually follows an enquiry somebody accepts — not a click.
- Usually paid on an accepted enquiry
- Creative cleared before it runs
- Traffic named source by source
- Usual model
- A lead the advertiser accepts, not a click
- Review depth
- Strict — the tightest rulebook on the network
- Traffic list
- The narrowest here; unmarked reads as refused
- Your creative
- The advertiser's cleared wording, or nothing
Start here
Three readers, and only two of them are here
This subject collects three completely different searches. Work out which one you are before you read another line, because the rules below only apply to two of them.
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Reader one
You publish for people living with a condition
Diabetes, ADHD, autism, menopause, long-term care. Your audience arrives looking for something to change, which is exactly what nobody in this chain is allowed to promise them. What you can do is describe accurately, disclose plainly and let the advertiser's own cleared page make its case.
Read the rulebook below before you plan a single page.
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Reader two
You are a clinician who publishes
A nurse, a doctor, a therapist with an audience. Your credibility is the asset and the liability at once: a recommendation from you is read as professional advice, so disclosure and wording matter more than they would on any other site. Campaign access is still matched to the traffic sources you declare.
Being a clinician is not an approval shortcut. It is a disclosure obligation.
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Reader three
You sell to clinicians and practices
Scrubs and equipment, exam prep and continuing education, practice management software, marketing services for a clinic. None of that is a health campaign — it is retail, education, SaaS or a B2B service, and it is read under those rules instead of these ones.
Follow the links under this section; this page is not the one you want.
If you are the third reader, the campaigns you want are already on this site and they are not health campaigns. Practice software and patient-acquisition tooling sit on SaaS and cloud campaigns and business service campaigns, exam prep and continuing education on EdTech and education campaigns, and scrubs, instruments and equipment on e-commerce and retail campaigns.
Before you write a word
The tightest rulebook on the marketplace
This is not a warning invented for this page — it is what the site already publishes about this category, in five lines. Read them as the conditions of entry rather than as small print.
- 01
Claims are pre-cleared with the advertiser
You do not decide what may be said about a health product. The advertiser's own cleared wording is the ceiling, and your copy is matched against it at review — the same check every creative passes, applied hardest here.
- 02
Weak disclosure means no listing
This is the one vertical where the site states it outright: a campaign whose disclosure is thin does not get listed at all. On your side, the relationship has to be obvious wherever the link appears, not buried under the fold.
- 03
Free-trial billing pages are read by hand
Where an offer runs a trial that converts into a subscription, the billing page gets a manual read before the campaign lists. If you are writing about a trial, describe what happens at the end of it — that is the part readers complain about.
- 04
The traffic list is the narrowest on the network
Health and finance campaigns accept fewer sources than anything else here. Anything not explicitly marked allowed should be read as refused, which is the opposite of the assumption most publishers bring from other verticals.
- 05
The money follows an accepted lead
The published pattern for this category is a lead model with a medium hold and a strict review. A form submitted is not a conversion; a lead the advertiser accepts is — and a rejection comes back with its reason.
All five are published, not paraphrased: offer categories carries the health rulebook and the model, hold and review pattern for every vertical side by side, and trust and compliance sets out intake, claim review, traffic fit and the monitoring that runs afterwards.
What is in this category
Twelve shapes, from a device to a care decision
A replacement sensor and a place in a care home are both in this category, and they share nothing except the rules. Find the shape your readers are actually deciding on.
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Telehealth and online consultations
The visit is booked online and delivered by a clinician. The payout usually sits on a completed intake the provider accepts, not on the form.
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Condition management apps
Subscription products for tracking, coaching or adherence. Free tiers are common, so read which event the brief names as the qualifying one.
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Monitoring devices and supplies
Hardware plus a consumable. Replacement orders are where the value sits, so whether repeat purchases pay is the line to check first.
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Mobility, hearing and daily-living aids
High-consideration purchases, often researched by a family member rather than the user. Long decisions and a wide attribution window matter here.
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Medical alert and monitoring services
A monthly service sold on reassurance. Cancellation terms decide what a subscription is worth after the first month.
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Senior living and home care referrals
Enquiry-led and local. The lead definition — area, care level, contact quality — is stricter than in almost any other vertical.
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Therapy and counselling platforms
Matched services with an intake questionnaire in the middle. What counts as a qualified enquiry is defined by the provider, not by you.
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At-home testing and lab panels
A kit ships, a sample returns, a result follows. The qualifying event can sit at any of those three points — the brief names which.
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Nutrition and prepared meal plans
Subscription retail with a health-adjacent audience. Claim rules still apply, because the reason people buy is a health reason.
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Insurance and cover comparison
Regulated separately again, market by market. Finance rules apply on top of health ones, which is the narrowest overlap on the site.
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Supplements and consumer wellness
The strictest end of the strictest category: claims pre-cleared, trial billing pages read by hand, disclosure checked before listing.
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Training, CEU and exam preparation
Sold to clinicians rather than to patients, so it reads as education rather than as health — see the note below for where it belongs.
Two of those twelve are read under other rules: training and continuing education on EdTech campaigns, and cover comparison under the finance rulebook on finance and fintech campaigns, which is stricter again. What is open to applications right now is in the campaign index — availability in this vertical moves more than in any other, so the index is the only place that answers it.
What pays
Three events, and the first one dominates
The brief names the model and the exact event it fires on. This is what each means once a person, rather than a checkout, decides whether your conversion counts.
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CPL
Paid on an accepted lead
Accepted, not submitted.
The published pattern for this category. The brief defines what makes an enquiry valid — area, contact detail, care level, eligibility — and the provider accepts or rejects it, with the reason returned rather than withheld.
Suits condition communities, caregiver content and local audiences.
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CPA
Paid on a completed purchase
One amount per order kept.
Used where the product ships or activates without a consultation: a device, a kit, a plan bought outright. Returns and cancellations reverse it, so the validation rules matter as much as the amount.
Suits review and comparison content with a clear buying moment.
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RevShare
A share while the service runs
For the ones that renew.
Monitoring services, app subscriptions and meal plans bill monthly, so a share can keep paying. How many cycles count and what a cancellation takes back are campaign terms rather than category rules.
Suits audiences that stay, on products people keep using.
What makes a lead valid, who accepts it and what a rejection tells you is taken apart on CPL affiliate programs, and the three models are compared side by side on payout models.
Before you apply
What to read on a health brief
Ten lines, five of which exist in no other vertical here: claim clearance, the disclosure requirement, the eligibility half of a lead definition, the trial terms, and a market list that carries a regulatory reason.
| Line on the brief | What it decides here | Where you see it |
|---|---|---|
| Qualifying event | Which event pays: an accepted enquiry, a completed order, or an activated subscription. In this vertical the first is the most common. | First line of the brief |
| Lead definition | What makes an enquiry valid — contact detail, area, care level, eligibility — and who decides. A rejected lead returns its reason. | Qualifying action |
| Claim clearance | Which statements you may make at all. The advertiser's cleared wording is the ceiling; anything beyond it fails review. | Creative section |
| Disclosure requirement | How and where the relationship must be stated. Thin disclosure stops a campaign listing, and it stops a placement too. | Creative section |
| Traffic list | Which sources may run it. This vertical's list is the narrowest on the network — unmarked means refused, not undecided. | Traffic checklist |
| Markets | Which countries count. Several of these products are regulated market by market, and the campaign's list already reflects that. | Country list |
| Trial terms | What happens when a trial ends, and whether the payout sits on the trial or on the paid cycle behind it. | Payout section |
| Validation rules | What is taken back later: duplicate enquiries, unreachable contacts, cancelled orders, refunded plans. | Brief and advertiser terms |
| Hold period | How long an approved conversion waits before it can be paid. The published pattern here is a medium hold. | Brief, before you apply |
| Attribution window | How long your click stays credited while somebody decides — often with a family member involved, which lengthens it. | Brief, per campaign |
If you read only three, read the claim clearance, the disclosure requirement and the traffic list: between them they decide whether the page you are planning can exist at all. The checklist that applies to every vertical is on affiliate programs, compared.
Publisher fit
Where these campaigns convert, and what each one asks first
Six formats that work in this vertical. The check on each is not a tip — it is the thing that decides whether the placement survives its first review.
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Condition communities and forums
The closest audience to the decision and the most sensitive to being sold to. Trust here takes years to build and one bad placement to lose.
Check: the campaign accepts community placements, and your disclosure is visible in the post itself.
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Caregiver and family content
Senior living, home care and daily-living aids are usually researched by somebody other than the user. Write for the person doing the research.
Check: the lead definition covers enquiries made on behalf of someone else.
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Clinician-led explainers
Credibility converts, and it raises the bar: a recommendation that reads as professional advice needs its relationship stated in the same breath.
Check: disclose your professional relationship and the commercial one, separately.
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Comparison and review pages
Devices, testing kits and services compare well on features, price and terms — none of which requires a claim about outcomes.
Check: every specification and price is the advertiser's current published one.
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Newsletters and local audiences
Local reach is worth disproportionately more where the service is delivered in person, which is most of the care half of this list.
Check: opt-in lists only, and the campaign's market list covers your readers.
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Paid search and social
The most restricted channel in the most restricted vertical. Some campaigns refuse it outright and platforms apply their own rules on top.
Check: the brief names your source explicitly — silence means no.
Whichever row is yours, the archetype page goes deeper: content and SEO publishers and media buyers running paid traffic. Link anatomy, sub IDs and the test postback are on tracking links.
Creative
What you may write, and what ends a placement
One rule underneath both lists: you may describe, and you may not promise. Anything the advertiser's own cleared page does not say about its own product is not yours to say either.
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What you may do
- Describe a product in the advertiser's own cleared wording
- State features, price, terms and what happens when a trial ends
- Share your own experience, labelled as yours and dated
- Explain how a service works and who it is for, factually
- Disclose the commercial relationship wherever the link appears
- Point readers to the advertiser's page for anything clinical
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What is refused
- Any claim that a product treats, cures, prevents or manages a condition
- Outcome promises, before-and-after framing and invented case studies
- Implying a clinician, a clinic or an institution endorses the offer
- Fake urgency, invented scarcity or a countdown on a health decision
- Invented reviews, borrowed testimonials and unauthorised endorsements
- Anything the advertiser's own page does not say about its own product
Nothing on this page is medical or legal guidance, and none of it is a substitute for the advertiser's own terms. The creatives you have already published are part of what the review reads, and the ladder afterwards runs in three rungs: the campaign is paused with a notice, the affected conversions are invalidated, and severe or repeated breaches end the account. All three are written out on how approval works and in the guidelines.
Questions
Health campaign questions
What publishers ask before they commit a page to this vertical — including the two the page answers by sending you somewhere else.
Can I run diabetes, ADHD, autism or menopause programs?
Where campaigns in those areas are open, they are read under the health rulebook: claims are pre-cleared with the advertiser, disclosure is checked before a campaign lists at all, and the traffic list is the narrowest on the network. What is live changes, so the index is the only honest answer to availability — but the rules above apply before you write anything, whatever is listed on the day.
I am a nurse or a doctor. Can I join as a publisher?
Yes, on the same terms as anyone else. Registration is free and campaign access is matched to the traffic sources you declare — a profession is not an approval shortcut. What it does change is your obligation: an audience reads a clinician's recommendation as professional advice, so state the commercial relationship plainly and keep every product claim inside the advertiser's cleared wording.
What about “affiliate programs for doctors” in the marketing sense?
That usually means programs that sell something to a practice — patient acquisition, practice software, billing tools, marketing services. Those are business or SaaS campaigns rather than health ones, and they are read under those rules: see business service campaigns and SaaS and cloud campaigns.
Are nursing programs about nurses buying, or nurses promoting?
Both meanings are in this search, and they lead to different places. Nurses promoting are publishers, covered above. Products sold to nurses — scrubs, equipment, exam preparation, continuing education — are retail and education campaigns, not health ones.
Is telehealth allowed here?
Telehealth sits inside the published health category, which means the strictest review on the marketplace: the landing page and terms are read at intake, claims are matched against the advertiser's rules, and the sources a campaign accepts are named one by one. The qualifying event is usually an intake the provider accepts rather than a form submitted.
What model do health campaigns usually pay on?
The pattern this site publishes for the category is a lead model with a medium hold and a strict review. That means the advertiser decides whether an enquiry counts, the money waits while validation runs, and your copy is checked before any of it starts.
Why was my lead rejected?
Because it did not match the definition on the brief — a contact that could not be reached, an area outside the service map, an eligibility rule the enquiry did not meet. Rejections come back with a reason rather than disappearing, which is what lets you fix the targeting instead of guessing.
Can I write about my own experience with a condition?
You can write about your own experience, labelled as yours. What you cannot do is turn it into a claim about what the product will do for somebody else — that is an outcome promise, and it fails review whether it is framed as a story, a screenshot or a result.
Are supplements treated differently from services?
They are the strictest end of the same rulebook. Claims are pre-cleared, free-trial billing pages get a manual read before the campaign lists, and weak disclosure means no listing at all. If you are writing about a trial, the most useful thing you can say is what happens when it ends.
Can I use paid search or paid social for these campaigns?
Only where the brief names your source, and in this vertical silence means no rather than maybe. Brand bidding is refused network-wide unless a campaign explicitly permits it, and advertising platforms apply their own rules to health topics on top of ours — check both before you build a campaign around paid traffic.
Keep reading
- Health & wellness programs The consumer half: what a trial or guarantee does to a payout
- Offer categories The published rulebook for every vertical, health included
- Trust & compliance Intake, claim review, traffic fit and live monitoring
- Affiliate programs, compared What every line of a campaign brief decides
- CPL affiliate programs The lead model in full: what makes one valid
- Business service campaigns Selling to practices rather than to patients
- Campaign guidelines Creative rules, allowed traffic and the enforcement ladder
Read the rules, then read the brief
Create your publisher account, then judge each campaign on its claim clearance, its lead definition and the sources it actually accepts.