Insights
Field notes from inside a vetted CPA network.
Most affiliate advice is written by people who never read a traffic log. Ours is not. We write from the same desk that approves publishers, checks placements and clears payouts. You get the method, not the hype.
Four running threads
What we keep writing about.
The same four questions arrive every week. So we answer them here, in the open, instead of one inbox at a time.
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Payout mechanics
What each model rewards, and where publishers lose money by guessing.
We break down CPA, CPL and RevShare per vertical. We also cover attribution windows and why a hold period exists.
Compare the three payout models -
Traffic quality
How we spot incentivized clicks and bot traffic before an advertiser sees them.
Notes from our review desk. What a clean source looks like, and the patterns that get a placement paused.
Read how approval works -
Brand safety
What compliance review asks of a SaaS, fintech, travel or EdTech offer.
Rules shift by region and by vertical. We write down the checks so a publisher can plan a placement in advance.
See our compliance rules -
Partnership growth
How a one-off test becomes a program that survives a busy fourth quarter.
Written for media buyers and agency growth leads. It covers offer mix, cadence and how to open a real conversation.
Partner as an advertiser
How a piece gets made
Four rules we hold ourselves to.
A network that vets campaigns should hold its own writing to the same bar. These rules are short on purpose. They are easy to check.
Read how the network was built-
It starts in the review desk
Every piece begins with work we already do. We vet campaigns and applications daily.
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One idea per piece
We answer a single question. A postback guide does not drift into payout policy.
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Plain words, defined terms
Jargon gets a definition on first use. Short sentences beat clever ones.
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No numbers we cannot show
We publish method, not marketing figures. If we cannot source it, we leave it out.
Shared vocabulary
Six terms worth pinning down first.
Half of all payout disputes start with a word each side reads differently. Learn these six and most briefs stop being confusing.
- CPA
- Cost per action. You earn a fixed amount when a user finishes the action the advertiser named.
- CPL
- Cost per lead. You earn a fixed amount for a lead the advertiser accepts as real.
- RevShare
- A share of what a customer spends over time. It starts slower and keeps paying while they stay.
- Postback
- A server message from the advertiser that reports a conversion back to our tracker.
- Hold period
- The wait before earnings clear. It gives the advertiser time to catch refunds.
- EPC
- Earnings per click. A simple way to compare how two campaigns treat the same traffic.
Setup detail lives on tracking links. Dates and thresholds sit on the payment schedule, and the rest is answered in the publisher FAQ.
Where to go next
Reading is cheap. Testing is better.
Read the method. Then run the campaign.
Apply once and a person reads your application. Want a topic covered here? Write to [email protected] and ask.