Six verticals.
Six rulebooks.
Offers do not carry the same risk, so they do not carry the same rules. Every campaign on affiliate.love lands in one of six categories. Each category has its own payout habit, its own traffic list and its own review depth.
Pick the vertical that matches your audience. Read the rules. Then apply once.
The categories
What each vertical asks of your traffic.
Same marketplace, same login, same payment run. The rules below are what actually differs between one offer group and the next.
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Fintech and banking
Card sign-ups, brokerage accounts, lending and wallets.
This is the strictest money vertical we run. Every claim in a creative is matched against the advertiser's own published terms. Rate and fee wording gets a manual read. Brand-bidding is off unless the advertiser writes it into the brief.
See how fintech payouts are set -
SaaS and B2B tools
Trials, booked demos, seat upgrades and annual plans.
Most SaaS offers pay per qualified lead. So the lead definition sits in the brief in plain words. You learn what counts as valid before you send a click, not after a rejection.
Read the campaign vetting steps -
Mobile apps
Installs, first sessions and in-app purchases.
Volume is easy here. Quality is not. Incentivized traffic is refused across this whole vertical. That means clicks bought with points, cash or rewards. Device-level checks run on every batch.
Set up mobile tracking links -
E-commerce and retail
First baskets, repeat orders and subscription boxes.
Retail usually runs on revenue share, so your earnings grow with the cohort. Coupon and cashback placements need written sign-off from the brand. Ask first. It is a one-line answer.
See where retail offers come from -
Travel and mobility
Flights, stays, car hire and city passes.
Bookings clear slowly because trips get cancelled. The hold period is the wait before a sale counts. Travel briefs state that wait up front, so nobody is surprised on payout day.
Check the payment schedule -
Health and wellbeing
Supplements, telehealth, fitness plans and devices.
The tightest rulebook on the marketplace. Health claims are pre-cleared with the advertiser. Free-trial billing pages get a manual read before the offer lists. Weak disclosure means no listing.
Read the ad-claim policy
Side by side
One table, the whole shape.
Hold length and review depth rank our own categories against each other. Every live brief still states its exact terms before you apply.
| Category | Usual model | Hold length | Review depth |
|---|---|---|---|
| Fintech and banking | CPA | Medium | Strict |
| SaaS and B2B tools | CPL | Short | Standard |
| Mobile apps | CPA | Short | Standard |
| E-commerce and retail | RevShare | Medium | Standard |
| Travel and mobility | CPA | Long | Standard |
| Health and wellbeing | CPL | Medium | Strict |
CPA pays on a completed action. CPL pays on a qualified lead. RevShare pays a slice of what the customer spends. Compare the three payout models.
Behind each rulebook
How a category earns its rules.
Rules are not copied from another network. They come from the advertisers inside that vertical. Three steps, every time.
- We read the advertiser's own terms The product page, the billing flow and the small print. What the brand promises becomes the ceiling for what a creative may say.
- We name the traffic that fits Each vertical lists allowed sources source by source. Search, social, email, display, native. If a source is absent, treat it as a no.
- We publish it before you apply The rulebook sits on the public brief. You read it, then decide. A person reviews your application and answers in plain words.
Before you pick
Four questions we get weekly.
Can I run offers in more than one category?
Yes. Approval is per campaign, not per vertical. Many publishers hold two or three at once. Each one keeps its own rules.
Which category suits a new publisher?
Start where your audience already is. Content sites often begin in SaaS or retail. Media buyers usually start in apps. See the publisher FAQ.
Do categories change the payment run?
No. The schedule is fixed for the whole marketplace. Only the hold period differs, and the brief names it. See how payouts run.
Where do these offers come from?
Some come from direct advertisers. Others are pulled in from partner networks and re-checked here. More in aggregated networks and our market insights.
Found your vertical?
Apply once and a real reviewer reads your traffic. Approved publishers get tracking links the same day. Advertisers get vetted partners, not volume.