Campaign Category
E-commerce & Retail Campaigns
Online stores, consumer goods and marketplace advertisers paying on confirmed sales, with promo rules published per campaign.
Overview
About E-commerce & Retail Campaigns
Retail is the most transactional category on the network. Commission is usually a percentage of basket value, confirmed after the advertiser's return window closes, which is why approved amounts move later here than anywhere else. Coupon and cashback traffic converts extremely well but is tightly governed: only codes the advertiser has issued and dated may be published.
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Typical Audience
Consumers comparing products, hunting discounts or acting on seasonal promotions.
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Common Promotion Channels
Comparison sites, coupon and cashback platforms, shopping content, social commerce and email.
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Commission Models
- CPS
- CPA
- RevShare
The model that applies is stated on each campaign brief, together with the event the payout fires on.
Featured campaigns
Featured Campaigns
A sample of the campaign shapes running in this category. Payout figures and full terms open inside your publisher account.
- RevShare
Cloud storage platform
SaaS & Cloud
Recurring share of subscription revenue, paid from the first upgrade to a paid plan.
View Details - CPA
Endpoint security suite
Software
Flat commission on a completed licence purchase, with a wide attribution window.
View Details - CPL
Language learning app
EdTech & Education
Pays on a verified enquiry, so the funnel closes before the enrolment call happens.
View Details
What to expect
Campaign Highlights
The four things that most change how you plan traffic for this category.
- 1
Basket-percentage payouts
Most campaigns pay a share of order value, so average order size matters more than click volume.
- 2
Return-window holds
Conversions stay pending until the advertiser's returns period closes, typically between fourteen and thirty days.
- 3
Official promo codes only
Expired, invented or scraped coupon codes are a policy breach and invalidate every conversion they generate.
- 4
Category-level rates
Many retailers pay different percentages per product category; the brief lists the split before you apply.
Keep exploring
Related Categories
Categories that share an audience, a traffic pattern or a commission structure with this one.
Questions
Frequently Asked Questions
What publishers ask most often before applying to e-commerce campaigns.
When is a retail sale confirmed?
After the advertiser's return window expires and the order is verified as delivered and unrefunded. Until then the conversion sits as pending in your dashboard.
Can I run a coupon site?
Yes, on campaigns that accept coupon traffic. You may only publish codes the advertiser has supplied, within their stated validity dates, and you may not imply a discount exists when it does not.
Are cashback platforms accepted?
On campaigns explicitly tagged for incentivised traffic. Retail advertisers vary widely on this, so check the brief rather than assuming the network default.
What happens if an order is refunded?
The commission is reversed before payout. Refund-heavy traffic patterns are reviewed, because they usually indicate a mismatch between the promise in the creative and the product.
Explore E-commerce & Retail Campaigns
Create your publisher account to access available campaigns.