Campaign Category
Business Service Campaigns
B2B service advertisers — from company formation to accounting and operations tooling — paying on qualified business leads.
Overview
About Business Service Campaigns
B2B service advertisers buy conversations, not clicks. The qualifying event is almost always a lead that a human then screens: a demo request, a consultation booking, an enquiry with a real company attached. Lead quality is measured openly and fed back, so publishers who filter hard at the top of the funnel earn more per visitor than publishers who maximise form fills.
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Typical Audience
Founders, finance leads and operations managers sourcing services for a company rather than themselves.
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Common Promotion Channels
Business content, SEO guides, LinkedIn, industry newsletters, webinars and targeted paid placements.
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Commission Models
- CPL
- CPA
- RevShare
The model that applies is stated on each campaign brief, together with the event the payout fires on.
Featured campaigns
Featured Campaigns
A sample of the campaign shapes running in this category. Payout figures and full terms open inside your publisher account.
- RevShare
Cloud storage platform
SaaS & Cloud
Recurring share of subscription revenue, paid from the first upgrade to a paid plan.
View Details - CPA
Endpoint security suite
Software
Flat commission on a completed licence purchase, with a wide attribution window.
View Details - CPL
Language learning app
EdTech & Education
Pays on a verified enquiry, so the funnel closes before the enrolment call happens.
View Details
What to expect
Campaign Highlights
The four things that most change how you plan traffic for this category.
- 1
Human-screened leads
Advertisers review submissions before approving them, so the pending-to-approved gap is wider than in consumer verticals.
- 2
Business email required
Most campaigns reject free-mailbox submissions outright; corporate domains are part of the qualifying condition.
- 3
Quality feedback loops
Rejection reasons are shared back, which lets you tune targeting rather than guess at what failed.
- 4
Higher unit payouts
Volumes are low compared with consumer campaigns, but a single approved lead is worth considerably more.
Keep exploring
Related Categories
Categories that share an audience, a traffic pattern or a commission structure with this one.
Questions
Frequently Asked Questions
What publishers ask most often before applying to business service campaigns.
What makes a lead qualified?
A real business contact, a reachable corporate email, and an enquiry that matches the service the advertiser sells. The exact bar is stated in each campaign brief.
Why are free email addresses rejected?
Because they correlate strongly with unqualified or fabricated submissions. B2B advertisers filter on the mailbox domain before a person ever reads the enquiry.
How long does lead approval take?
Typically a few business days, since a person reviews each submission. Your dashboard shows the pending state until the advertiser confirms or rejects.
Can I run paid traffic to B2B campaigns?
Yes, on campaigns that accept it, with the usual prohibition on brand bidding. Targeted professional placements generally outperform broad paid social in this vertical.
Explore Business Service Campaigns
Create your publisher account to access available campaigns.