Campaign Category
Mobile App Campaigns
iOS and Android campaigns covering utilities, subscriptions and in-app purchases, with GEO and placement rules stated up front.
Overview
About Mobile App Campaigns
App advertisers buy installs that turn into activity. A raw install is cheap and easy to fake, so almost every campaign in this category pays on something further along: a registration, a trial, a subscription or a qualified in-app event. Expect tighter fraud screening than anywhere else on the network, and expect GEO lists to be short and specific.
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Typical Audience
Mobile-first consumers discovering apps through stores, social feeds and recommendation content.
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Common Promotion Channels
In-app placements, native ad networks, rewarded video where tagged, social ads and app review content.
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Commission Models
- CPA
- CPL
- RevShare
The model that applies is stated on each campaign brief, together with the event the payout fires on.
Featured campaigns
Featured Campaigns
A sample of the campaign shapes running in this category. Payout figures and full terms open inside your publisher account.
- RevShare
Cloud storage platform
SaaS & Cloud
Recurring share of subscription revenue, paid from the first upgrade to a paid plan.
View Details - CPA
Endpoint security suite
Software
Flat commission on a completed licence purchase, with a wide attribution window.
View Details - CPL
Language learning app
EdTech & Education
Pays on a verified enquiry, so the funnel closes before the enrolment call happens.
View Details
What to expect
Campaign Highlights
The four things that most change how you plan traffic for this category.
- 1
Post-install events
Payout normally fires on registration, trial or first purchase rather than the install itself.
- 2
Tight GEO targeting
Store availability and pricing differ by market, so allowed country lists are narrower than in other verticals.
- 3
Placement transparency
Advertisers ask which apps and networks your traffic comes from; undeclared sources get conversions rejected.
- 4
Incentive rules by campaign
Rewarded and incentivised placements are allowed only where the advertiser has explicitly tagged the campaign.
Keep exploring
Related Categories
Categories that share an audience, a traffic pattern or a commission structure with this one.
Questions
Frequently Asked Questions
What publishers ask most often before applying to mobile app campaigns.
Do you pay per install?
Rarely. Most mobile advertisers on the network pay for a post-install event they can verify, because installs alone are the easiest thing in performance marketing to manufacture.
Is rewarded or incentivised traffic allowed?
Only on campaigns the advertiser has tagged for it. Sending incentivised traffic to an untagged campaign invalidates the conversions and can pause your access.
How is mobile tracking handled?
Through server-to-server postbacks with SubID parameters, so conversions report from the advertiser's own attribution stack rather than a browser pixel.
Why was my install rejected?
The usual causes are emulator or bot traffic, GEO mismatch against the campaign list, or an event that never fired because the app was uninstalled before the qualifying action.
Explore Mobile App Campaigns
Create your publisher account to access available campaigns.