By advertiser type · Brands
Brands With
Affiliate Programs
How to Find the One Behind a Brand You Already Write About
Almost every brand that sells online runs a programme somewhere, so “which brands have one” is the wrong question to spend an afternoon on. The useful ones are how to check a specific brand in five minutes, what changes when a campaign comes straight from that brand rather than through a feed, and what the brand will ask of you before it lets you in.
- No advertiser list printed here — the index is the list
- Each campaign card names its source
- Access is granted per campaign, not browsed
- The honest answer
- Most brands selling online run one
- The useful question
- Which one fits what you already publish
- Two sources
- Straight from the brand, or pulled in
- What never changes
- One rulebook, whichever it is
The answer to the question
Check any brand in five minutes
This works on a brand whether or not it is on this network — the first two steps happen on the brand's own website. Run it on the three brands your audience already trusts before you go looking for new ones.
- 1
Start at the brand's own site
A company that runs a programme almost always links it from the footer — affiliates, partners, creators. That page names the terms it is willing to publish and, usually, where the programme is hosted.
- 2
Work out where it is hosted
Some brands run their programme in-house on their own platform. Most sit on a network, and a few sit on several at once. Which one decides where you apply and who you talk to about terms.
- 3
Check the index here
Filter by vertical, payout model and region, then read the card. Each card names its source, so you can see immediately whether the campaign came straight from the brand or arrived through a feed.
- 4
Read the brief, not the landing page
The landing page sells the product; the brief states what pays, which traffic is allowed, which countries count and how long the money is held. Those four decide whether the brand is worth your page.
- 5
If it is not here, it joins from the other side
Brands come onto this network through the advertiser route, where terms and tracking are agreed before anything goes live. Nothing stops you pointing a brand you already work with at it.
No advertiser is named on this page, or on any marketing page here. What is open to applications changes, so the only list worth trusting is the live one: browse campaigns filters by vertical, payout model and region, and affiliate programs, compared explains every line you will read on a card.
Where the campaign came from
Straight from the brand, or pulled in
Both sit in the same index and both pass the same vetting bar. What differs is who wrote the terms and who owns an answer about them — worth knowing before you email anybody.
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Source one
Straight from the brand
- Who writes the terms
- The brand's own team, with us. Rates, creative approvals and caps come from there.
- Who answers a question
- One place. A query about a rate or a creative has a single owner.
- What you get early
- Creative packs and code decisions come from the people who own the brand.
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Source two
Pulled in from another network
- Who writes the terms
- The original network. We rewrite them into one shape so CPA next to CPA means the same thing.
- Who answers a question
- We do, against the normalised brief — the offer keeps its source, but not its rules.
- What you get early
- Duplicates of the same offer merged into one card, so you are not comparing a thing with itself.
What is identical either way: the campaign is only listed once the advertiser is verified — the company, the product and a working billing page — the traffic sources are named one by one, and what you promote under does not change. Each card tells you which of the two you are looking at.
Acquisition goals
Eight things a brand is actually buying
A brand does not buy traffic; it buys an outcome and prices it. Read which of these the campaign is after and you already know what your page has to do.
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A first order from somebody new
The commonest brand goal in retail. Expect a separate amount for a first-time buyer, and a definition of what makes a customer new.
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Volume at a cost they can predict
The brand pays on the event it defined, so its unit cost stays a decision. That is why caps and traffic rules are written before you start.
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A subscription that survives
Paying on signup is easy to game, so these programmes pay on the plan the customer keeps and reverse it if the plan collapses early.
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A lead a human will call
The brand buys conversations rather than clicks. Your conversion is judged by somebody in their sales team, and a rejection comes back with a reason.
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An install that reaches an event
App brands pay on what happens after the install, because an install on its own tells them nothing.
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A booking that is actually travelled
Travel brands confirm after the stay or the departure, which is why an approved balance there trails the booking date.
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A demo their team accepts
B2B brands buy a meeting that happens. The brief defines the company size, the market and often the job title before it counts.
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A repeat purchase, not a first one
Some brands care only about reorders and will say so. Read whether the payout fires on the first order, later ones, or both.
Each of those goals belongs to a vertical that explains it in full: retail for first orders and returns, SaaS for subscriptions that have to survive, business services for leads a human screens, mobile apps for post-install events and travel for bookings confirmed after the trip.
What pays
Three ways a brand structures it
The brief names which one is live and the exact event it fires on. This is what each means when the terms were set by the company whose name is on the product.
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Share of the sale
A percentage of what they take
Moves with the basket.
The default where the brand sells a product. The rate can differ by product category and often carries a separate amount for a first-time customer, so the number on the card is rarely the whole story.
Suits review, comparison and deal placements.
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Fixed per action
One amount per event
The brand's own definition.
Used where the brand wants a specific act: a paid plan, a funded account, a booked demo. Easiest to forecast, and the line that matters is what the brand counts as the action rather than the size of the amount.
Suits traffic that arrives ready to act.
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Recurring
A share while they stay
Paid across cycles.
Where the brand sells a subscription and cares about retention, not signups. Slower to start and worth more from an audience that does not churn — and what a cancellation takes back is a campaign term.
Suits audiences you keep rather than buy once.
The models are compared side by side on payout models, and what a renewing share is worth — how many cycles, on what base, what a cancellation takes back — is on recurring commission programs. A brand's headline number is also rarely one number: it splits by category, by whether the buyer is new, by placement and by market, and the top row is granted rather than open. Free high-commission programs for brands is that table, and what a publisher with no budget can do to reach the better row.
Before you apply
What a brand's brief adds
Ten lines, and the first four exist because a brand owns something a feed does not: its name, its creative, its codes and its definition of a new customer.
| Line on the brief | What it decides | Where you see it |
|---|---|---|
| Brand terms | Whether you may bid on the brand's own name. Refused network-wide unless a campaign explicitly permits it, and brands enforce it hardest. | Traffic checklist |
| Creative approval | What you may show and say. Claims are matched to the brand's own live page, and some campaigns approve placements in advance. | Creative section |
| Code governance | Whether you may publish a discount at all, whose code it is and when it expires. Retail brands issue these one at a time. | Brief, per campaign |
| Customer definition | Whether a new-customer amount applies to your conversion, and what the brand counts as new. | Payout section |
| Qualifying event | The act the brand pays for, in one line — an order it keeps, a plan it bills, a lead it accepts. | First line of the brief |
| Allowed traffic | Which of your sources may run it, named one by one. Anything not marked allowed should be read as refused. | Traffic checklist |
| Markets | Which countries count. A conversion from an unlisted market is rejected rather than repriced. | Country list |
| Caps | How much the brand has agreed to buy. Daily conversion caps sit on the brief and move by agreement, not by spending past them. | Brief, before you apply |
| Validation rules | What comes back out later: returns, cancellations, refunds, leads the brand's team rejects. | Brief and advertiser terms |
| Hold period | How long an approved conversion waits before it can be paid. Stated before you apply, per campaign. | Brief, before you apply |
If you read only three, read the qualifying event, the allowed traffic and the brand-terms line: the first decides what you are paid for, the second whether your traffic counts, and the third is the one brands enforce hardest. Coupon and code rules are covered on cashback and coupon sites.
Onboarding
What the brand checks, and what gets you dropped
These are the commitments this network makes to advertisers, written for the publisher standing on the other side of them. None of it is a surprise if you read it before you apply.
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What a brand approves
- A publisher reviewed before the campaign is visible at all — access is granted, not browsed
- Traffic sources you declared, matched against what the campaign accepts
- Placements some brands approve in advance, rather than discover afterwards
- Creative that matches the brand's own live page, claim for claim
- A source a reviewer can open and recognise as yours
- One account, run from one login
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What gets you dropped
- Bidding on the brand's name, trademark or a misspelled domain
- Codes the brand did not issue, or ones that expired weeks ago
- Incentivized clicks sent to a campaign carrying no incentive tag
- Claims the brand does not make about its own product
- Traffic from a source that never appeared on your application
- Conversions the monitoring flags — paused, invalidated, and at the third rung, ended
Brands see this from the other direction, and that page is public too: affiliate.love for brands sets out what a company gets for accepting those rules — screened publishers, managed onboarding and conversions checked before they reach an invoice. Reading it is the cheapest way to understand why a brief is written the way it is.
Questions
Brand program questions
What publishers ask when they arrive looking for a list — including the two this page answers by handing you a method instead.
What brands have affiliate programs?
Far more than any list could hold, and the list is the thing worth being suspicious of. Most brands that sell online run a programme somewhere, so a page naming twenty of them is either out of date or somebody's own affiliate links. The check above works on any brand in five minutes: look at its footer, find where the programme is hosted, then read the brief rather than the sales page.
Can I see a list of the brands on this network?
The live index is the list, and it is the only version that is true today. Filter it by vertical, payout model and region; each card names what pays, which traffic is accepted and where the campaign came from. Marketing pages here never name advertisers, because what is open to applications changes and a printed list would be wrong within weeks.
Is it better to join a brand directly or through a network?
It depends on what you are optimising. Direct means terms come from the brand's own team and one place answers a question about them. A network means one application, one set of rules across many brands, one payment run and terms rewritten into a single shape so you can compare them. Plenty of publishers run both.
A brand I write about is not on this network. What now?
Two options, and they are not exclusive. Apply to that brand's programme wherever it is hosted, and tell the brand this network exists — advertisers come on through the partnership route, where commission terms and tracking are agreed before anything goes live. Nothing about that requires you to wait.
Do brands let any publisher in?
No, and this is the part that surprises people coming from open platforms. Publishers are screened before a campaign is visible to them, and access is granted against the traffic sources you declared. A brand with a strict compliance profile may open a campaign only to publishers that match it rather than broadcasting it.
Can I promote a brand without joining its program?
You can write about anything you like, but you are only paid through a tracking link issued to your account under an approved campaign. Without that, a sale you influenced is a sale the brand keeps. There is no back route: no code you found elsewhere, no link you rebuilt by hand.
What does “each card names its source” actually mean for me?
It tells you whether the campaign was briefed by the brand here or pulled in from another network and rewritten into our format. Either way the same vetting bar and the same traffic rules apply, and what you promote under does not change — but knowing the source tells you who owns an answer about the terms.
Why can I not bid on the brand's own name?
Because the brand is already paying to be found under it. Bidding on an advertiser's brand name, trademark or a misspelled domain is refused across the network unless a campaign explicitly permits it, and it is the rule brands police most closely — a placement doing it is paused rather than warned twice.
Who do I ask about a rate or a creative?
If the campaign is briefed here by the brand, the answer sits with one team and you ask through your account. If it arrived through a feed, ask us against the normalised brief. Either way the answer is written into the campaign rather than agreed in a message you cannot cite later.
How do I know a brand is worth the page I am about to write?
Read four lines before you write anything: the qualifying event, what a percentage applies to, which traffic the campaign accepts, and how long the hold runs. A brand you love with terms your traffic cannot satisfy is worth less than one you feel nothing about whose brief fits what you already publish.
Keep reading
- Affiliate programs, compared The parent page: what every line of a brief decides
- Browse live campaigns The only list that is true today, filterable
- How the feed is built What gets rewritten, merged and refused
- For brands & advertisers The other side of this page: launching a programme
- How approval works What a reviewer opens before access is granted
- Campaign guidelines Brand terms, creative rules and the enforcement ladder
Start from the brands you already write about
Create your publisher account, filter the index to the verticals and markets you actually reach, then read one brief end to end before you plan a page.