For agencies & program managers
Run Your Clients' Programs On a Network That Stays Behind You
One agreement for the agency, a separate brief and reporting line for every client, and a working boundary written down: you own the relationship and the strategy, we execute the brief and never approach your clients directly.
- Client contact runs through you
- Per-client briefs, terms and reporting
- Add a client without a new contract
This page is for agencies that manage a brand's program. If your agency sends traffic to campaigns and earns commission, you want agencies & sub-networks under For Publishers instead.
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Per client
Briefs and terms
Separate commission, GEO list and traffic rules for each
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Per client
Reporting lines
Split by campaign, so a report can go straight to the brand
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Through you
Client communication
We do not approach your clients directly
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One agreement
Commercial relationship
Add a client without renegotiating from scratch
Who works this way
Three Ways Agencies Use the Network
The arrangement is the same; what each of these readers wants from it is not.
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Performance agencies
You already run paid, SEO or CRM for a client and affiliate is the channel they keep asking about. You want to add it without becoming a network yourself or handing the relationship to one.
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Outsourced program managers
Running the program IS the service you sell. You need a network that executes your brief precisely, gives you the reporting your client expects, and never gets between you and them.
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In-house teams with a portfolio
Several brands, regions or storefronts under one roof, each needing its own terms and its own numbers, but only one commercial relationship worth negotiating.
The boundary
What You Keep, What We Run
The only question that really decides whether an agency and a network can work together is where this line sits. Here is where we put it.
Stays with your agency
- The client relationship, and every conversation inside it
- Strategy, commission structure and which partner types fit the brand
- The campaign brief: rates, GEO list, traffic rules, brand-bidding position
- Creative direction and the claims publishers are allowed to make
- Reporting to the client, in your format and on your cadence
- Your own commercial arrangement with the brand
Run by affiliate.love
- Publisher recruitment against each brief you write
- Screening applicants and approving them to the traffic they declared
- Tracking configuration with the brand's engineers, tested before launch
- Conversion validation, and rejecting rule-breaking traffic pre-invoice
- Publisher payouts, tax handling and the payment schedule
- Per-client reporting delivered to you, split by campaign
Where a brief asks for something unenforceable we say so before launch rather than after an invoice. What every publisher is held to regardless of your brief is in the campaign guidelines, and how compliance is enforced covers the rest.
Managing a portfolio
Six Clients, Six Sets of Rules
What changes when the account is not one brand but a book of them.
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Clients stay separate
Each client is its own campaign with its own brief, commission table and GEO list. Nothing is inherited from a sibling account, so a rule set for one brand cannot quietly apply to another.
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Competing clients are handled explicitly
Two brands in one category can both run here. Publisher access is granted per campaign, so where you need separation between competing programs it is set as an access rule rather than trusted to goodwill.
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One account team across the portfolio
The same named contact covers every client you bring, which is what stops you re-explaining your standards each time you add one. Escalation goes through you, never around you.
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Reporting your client can read
Numbers arrive split by campaign, so a client report does not begin with an hour of untangling a portfolio-wide export. What each figure means is defined once and does not drift between clients.
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Adding a client is a brief, not a contract
The commercial agreement is with your agency. A new client needs a brief, a tracking integration and terms — not a fresh negotiation, which is what usually decides whether a program launches this quarter or next.
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Your standards are enforced, not noted
The traffic sources a client refuses go into the brief as rules the compliance team applies. Conversions from prohibited sources are invalidated before they reach an invoice you have to explain.
Client programs run on the same terms any advertiser gets — the models are on payout models, and the vertical-by-vertical detail is on SaaS & software and e-commerce & retail.
Getting started
Framework First, Then Clients
The agreement is made once with the agency. After that, onboarding a client is execution.
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Talk to business development
Tell us about the agency: how many programs you manage, the categories and markets they sit in, and how you prefer to work with a network. This part is about fit, not paperwork.
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Agree the framework
One agreement covers the agency, with the commercial terms and the working boundary written down — including that client contact runs through you.
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Onboard the first client
You write the brief; we configure tracking with the brand's engineers, reconcile test conversions against their records, and open access to publishers whose declared traffic matches it.
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Add the rest of the portfolio
Each additional client is a brief and an integration against the framework already agreed. The account team stays the same, so your standards carry over instead of being restated.
Questions
FAQ for Agencies & Program Managers
The six things an agency settles before putting a client's program on a network.
Will you contact our clients directly?
No. The commercial relationship is with your agency and communication runs through you, including escalations. That boundary is written into the framework agreement rather than left as an assurance, because it is usually the first thing an agency needs settled before it will put a client on a network.
Do we get a dashboard with logins for each client?
No — advertiser programs on this network are fully managed and there is no self-serve console for anyone, agency or brand. What you get instead is per-client reporting split by campaign and a named account contact. If a client wants their own view of the numbers, you pass on the reporting for their campaign.
Can we run two competing brands in the same category?
Yes. Each is a separate campaign with its own brief, and publisher access is granted per campaign. Where you need publishers kept out of one program because they promote the other, that is set as an access rule on the campaign rather than handled informally.
Who writes the campaign brief — us or you?
You do, and that is the point of the arrangement. Commission structure, GEO list, traffic rules and brand-bidding position are strategy, and strategy is what your client is paying you for. Our team reviews the brief for anything unenforceable, configures it, and then executes it as written.
How does our margin work?
That is agreed with business development when the framework is set, against the number of programs you manage and how much of the management you are doing yourself. It is a commercial conversation rather than a published rate card, because an agency running six programs end-to-end is not in the same position as one bringing a single client.
We send traffic to campaigns as well — is that this page?
No. An agency that promotes campaigns and earns commission is a publisher on this network, and the terms, payouts and tiers for that are on the agencies and sub-networks page under For Publishers. This page is for agencies on the other side of the market: the ones running a brand's program and looking for a network to run it on. Nothing stops an agency doing both, under two separate relationships.
Something not covered here? Write to [email protected] and a person will answer.
Talk to business development
Bring Your First Client, Then the Rest
Tell our business development team how many programs you manage and how you like to work with a network. The framework is agreed once — after that, adding a client is a brief, not a contract.
- Reviewed by a person, not routed into a queue
- One account team across the whole portfolio
- Client contact runs through you, never around you
- Competing clients handled explicitly before onboarding
Prefer email? Write to [email protected], or read the advertiser overview first.
Run Your Client Programs on affiliate.love
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