For SaaS & software brands
Scale Your SaaS & Software Revenue with Compliant Performance Marketing
Acquire high-LTV users, free-trial signups and paid subscribers through vetted tech publishers, review portals and compliant media buyers.
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100% S2S tracking
Exact attribution through the Scaleo platform — server-side, never a cookie that has to survive the click.
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Zero brand-bidding
Strict negative-keyword enforcement on every campaign, written into the brief before a publisher gets access.
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Manual publisher vetting
Pre-screened B2B and tech sources only, approved by a person against the traffic they declared.
Why SaaS brands choose us
Protection, Attribution, Traffic Quality
Affiliate works differently when the sale renews — and when your own brand terms are the cheapest keyword on the market. These three rules are what make the channel safe to scale.
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Strict brand & PPC protection
Zero Brand-Bidding Policy
We automatically enforce negative keyword lists to prevent publishers from competing with your organic search and direct PPC campaigns.
- Your brand terms, misspellings and product names go into the brief as a negative list
- Position is explicit: refused, non-brand terms only, or permitted for named partners
- Breaches are invalidated before invoicing and access is withdrawn
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Deep S2S & SubID attribution
S2S Postbacks & Dynamic Parameters
Track the full subscription funnel — from free-trial activation to paid upgrades — passing dynamic ClickIDs and SubIDs for complete reporting transparency.
- One postback from the billing webhook you already run, or an API pull on a schedule
- ClickID and SubID travel both ways, so a conversion reconciles against your own records
- Refunds and cancellations reverse the commission on the conversion that earned it
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Pre-vetted B2B & tech affiliates
No Low-Quality Traffic
Your campaigns are restricted to verified tech review websites, SaaS comparison hubs, and compliant media buying teams. No incentivized or bot traffic allowed.
- Access is granted against the traffic each publisher declared at application
- Incentivised installs, toolbar and adware traffic and cookie stuffing are refused outright
- Channels you name as prohibited become a rule the compliance team enforces
Verticals & payout models
Priced for How Your Product Bills
Four software niches, and the payout structures that fit each one. The right model is rarely a preference — it follows from the event your billing system can confirm.
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B2B & Productivity SaaS
Seat-based products where the trial is the hinge and the deal often closes weeks later.
Payout models
- Free Trial CPA
- Demo Booking CPL
- Paid Subscription CPS
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Cybersecurity & System Utilities
High-renewal categories where the annual licence carries most of the customer value.
Payout models
- Annual License CPS
- Monthly Trial CPA
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Developer & Cloud Infrastructure
Usage-based accounts that grow after signup, so the commission tracks the account, not the click.
Payout models
- High-Ticket CPS
- Recurring RevShare
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Creative & EdTech Software
Consumer-adjacent purchase paths with short consideration and a clear activation moment.
Payout models
- CPA per Purchase
- Freemium Activation
Cookie window, refund-reversal rule and any cap are agreed alongside the model and written into the brief. A product suite can run separate briefs under one agreement — different qualifying events, different commission, different GEO lists — without a second contract. The publisher-side view of the same terms is on SaaS campaigns and software campaigns, and payout models explains each structure in general terms.
Verified traffic channels
Where Your Software Gets Placed
Access is offered to publishers whose declared traffic matches your campaign — not broadcast to the whole network.
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Software review & comparison portals
SEO & Content Sites
In-depth product reviews, “Best Software Tools for X” roundups, and direct software alternative comparison pages.
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Tech content creators & newsletters
Influencers & B2B Newsletters
Dedicated software walkthroughs, YouTube tech tutorials, and targeted B2B newsletter sponsorships.
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Compliant media buying teams
Paid Search & Native Ads
Targeted campaigns on Google Ads (non-branded keywords), Taboola/Outbrain, and LinkedIn targeting decision-makers.
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Integration & app marketplaces
Software Directories
Featured listings on curated tech directories and software discovery hubs.
What every publisher on the network is held to is written in the campaign guidelines, and how compliance is enforced covers what happens when a rule is broken.
Onboarding workflow
From Application to Scale
Four steps, fully managed by our team, with nothing hidden between them.
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Application & Program Brief
Submit your target metrics — target CPA/CAC, GEOs and brand guidelines — through the campaign request form at the foot of this page.
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S2S Tracking Integration
Connect your backend via Scaleo S2S postback or webhook integration. We fire test conversion triggers and reconcile them against your own records before launch.
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Gated Publisher Access
Offer access is granted exclusively to hand-picked publishers matching your compliance profile — never broadcast to the whole network.
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Scaling & Optimization
Analyse conversion performance via detailed SubID logs, scale budget into what is working, and adjust commission tiers with your account team.
Infrastructure & compliance
The Stack Behind the Guarantee
What carries your conversions, and what happens the moment traffic stops looking like traffic.
Scalable infrastructure
Powered by Scaleo
- Real-time postback delivery
- Webhook integrations for recurring subscription renewals
- Full REST API availability for campaign management
Active fraud prevention
Instant Deactivation
- 24/7 automated log monitoring for anomalies and VPN/proxy clicks
- Any sub-publisher blocked or removed via API in under 2 hours
- Complete audit trail and publisher identity records available on request
The mechanics, parameter by parameter, are on tracking links.
Questions
FAQ for Software Advertisers
What brands ask before they hand a program to a network.
Can I pay on the paid plan rather than the free trial?
Yes, and for most self-serve products that is the model we would suggest. The qualifying event is whichever one your billing system can confirm without a manual check — a first successful charge, a trial that clears your activation bar, or a renewal. Commission is only owed when that event fires and is confirmed back to us.
What happens to commission when a subscription is refunded or cancelled?
It is reversed against the conversion that earned it. The reversal rule and the window it applies over are agreed before launch and written into the campaign brief, so a publisher knows the terms before sending traffic and you are never paying for revenue that was returned.
How do you stop publishers bidding on our brand name?
Each campaign brief carries an explicit brand-bidding clause — permitted, permitted on non-brand terms only, or refused — and publishers read it before they request access. Breaches are handled by the compliance team: the conversions are invalidated before invoicing and access is withdrawn.
Do we need engineering work to integrate?
A small amount, once. Most SaaS advertisers fire a server-to-server postback from the billing webhook they already have, which is a single request carrying the click identifier and the conversion value. Where that is not practical we pull confirmed conversions from your API instead. Our team does the configuration on our side and tests it with you.
Do we get a dashboard to manage the program ourselves?
No. Advertiser programs on this network are fully managed — you get reporting and a named account contact rather than a self-serve console. That is a deliberate choice: campaign quality and compliance screening are what the network sells, and both need a person who knows your brief.
How is this different from the software campaign pages for publishers?
Those pages describe the same verticals from the publisher's side — what a publisher may run and what they get paid. This page is the advertiser's side of the same programs: what you pay, what you integrate and what you can hold us to. They are two views of one network, which is why they link to each other rather than repeat each other.
Something not covered here? Write to [email protected] and a person will answer.
Submit campaign request
Send the Brief, Get Terms Back
Tell us the product, the markets, the qualifying event your billing system can confirm and the channels you refuse. Business development answers with a commission model and terms — not a signup link to a self-serve console.
- Reviewed by a person, not routed into a queue
- Model and cookie window proposed against your billing events
- Tracking configured and reconciled by our team before launch
- Brand-bidding position and prohibited channels written into the brief
Prefer email? Write to [email protected], or read the advertiser overview first.
Launch Your SaaS Partner Program with affiliate.love
Fill in your campaign parameters below. Our business development team will review your application and respond within 24 hours.
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